Tag Archives: protection film

Protection Film

“I’ll stand in front of you, I’ll take the force of the blow. Protection”

I wonder if Dave Bias and the chemists at The Impossible Project had this Massive Attack lyric in their heads all these years? For those of you immersed in the Polaroid subculture the announcement of a new stable, easy to use film is a big deal, if you do not care you should still read this, because you might get interested.  You see, since the death of Polaroid as we know, the company known as Impossible has been hard at work resurrecting the old factory, but they have fallen just short of solving the problem of light sensitivity. In short, using the film is a science project of sorts. Some of us are up for it, but many are not. Impossible has used some brilliant marketing skills to convince the desperate loyalists that this partially defective product is valid because the flaws make unpredictable photo art. They do have a point, and they have been able to ride this horse all around the world. I have been on that horse the whole time.  Now comes the big news…….THEY HAVE FIXED THE PROBLEM!  Now, you push the button and the photo pops out. Instant photography….what a concept.  Here is the official geek version lowdown:

“Thanks to an innovative color protection formula that greatly improves the opacification process – Color Protection Film finally allows for easy shooting without the need for immediate shielding of the photos. It also delivers a never-before-seen color saturation, a completely new level of detail and sharpness and overall stunning image quality. It’s finally bringing back the unique iconic performance and look of the most successful classic Polaroid films”

You mean I don’t need to carry around a lead bag and sunglasses to take pictures?  Seriously, wow, no more having to give my customers a twenty minute briefing on why Granny’s SX-70 camera ain’t what it used to be?  The flea market vendors are back in business because we can sell you film for your vintage cameras again, and this time around we can sell it with authority.  I applaud the folks at Impossible, especially the genius that cracked the chemical code. So one more time:

“This girl I know needs some shelter, she don’t believe anyone can help her, she’s doing so much harm, doing so much damage. But you don’t want to get involved, you tell her she can manage. And you can’t change the way she feels, but you can put your arms around her.”

Image

With the new Protection Film this will actually be a barn.

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