My friend and good customer V just had her photo show removed from this so called “we do everything the right way” coffee place in San Francisco’s most bitchen neighborhood. The works, innocuous elements of an apartment, basically muted color photos of furniture was deemed “too intense for people trying to escape into a cup of coffee.” The problem it seems was the artist’s statement which was interpreted by someone to be about “loss, attachment, family, and death,” are concepts too heavy to process with a $4.00 cup of something called single origin espresso. Someone wearing a black beanie in 90 degree weather must have looked up from their laptop long enough to be traumatized. So I guess the mass produced shots of sepia toned coffee beans found at Starbucks would be more appropriate or as the owner wrote, ” the art that belongs in a cafe is fluffier stuff and should not make people think about the tough questions in life: pictures of telephone poles, birds sitting on wires, tapestries of heavy metal lyrics, whimsical stuff.” So like a nice, soothing Metallica Macrome?
There are too many hypocrisies and ironies to point out here. I actually believe that the clientele of this coffee house would appreciate something thought provoking, these are not stupid suburbanites, but serious people that think about stuff for a living. Hmmmm, makes me wonder if the cafe wants to expand it’s customer base to the non-thinking coffee drinkers?
The big problem is that the cafe agreed to show the work, the artist made a huge financial and personal investment, and she has now been shown the door because of a photo of ……….a door. I hate to rat on any local business but this cafe, a self proclaimed organic mecca has shown it’s true colors by removing this photography. A ritual is a set of actions, performed mainly for their symbolic value. It may be prescribed by a religion or by the traditions of a community.
They might want to change the name to……….you fill in the blanks.
Here is the actual work: http://vareservoir.com/making-room-up-now–