Your Photography is Too Serious for This Cool Cafe

My friend and good customer V just had her photo show removed from this so called “we do everything the right way” coffee place in San Francisco’s most bitchen neighborhood.  The works, innocuous elements of an apartment, basically muted color photos of furniture was deemed “too intense for people trying to escape into a cup of coffee.”   The problem it seems was the artist’s statement which was interpreted by someone to be about “loss, attachment, family, and death,” are concepts too heavy to process with a $4.00 cup of something called single origin espresso.  Someone wearing a black beanie in 90 degree weather must have looked up from their laptop long enough to be traumatized. So I guess the mass produced shots of sepia toned coffee beans found at Starbucks would be more appropriate or as the owner wrote, ” the art that belongs in a cafe is fluffier stuff and should not make people think about the tough questions in life:  pictures of telephone poles, birds sitting on wires, tapestries of heavy metal lyrics, whimsical stuff.”  So like a nice, soothing  Metallica Macrome?

There are too many hypocrisies and ironies to point out here.  I actually believe that the clientele of this coffee house would appreciate something thought provoking, these are not stupid suburbanites, but serious  people that think about stuff for a living.  Hmmmm, makes me wonder if the cafe wants to expand it’s customer base to the non-thinking coffee drinkers?

The big problem is that the cafe agreed to show the work, the artist made a huge financial and personal investment, and she has now been shown the door because of a photo of ……….a door.  I hate to rat on any local business but this cafe, a  self proclaimed organic mecca has shown it’s true colors by removing this photography.  A ritual is a set of actions, performed mainly for their symbolic value. It may be prescribed by a religion or by the traditions of a community.

They might want to change the name to……….you fill in the blanks.

Here is the actual work:  http://vareservoir.com/making-room-up-now–

this one gave me nightmares?

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8 thoughts on “Your Photography is Too Serious for This Cool Cafe

  1. patricki says:

    While I think it’s beyond incredible that the woman deemed the photos too “heavy” for her coffee-drinking, internet-browsing crowd, I find it nothing short of cruel that she fired the person who curated the show. Now, it could be that the person is an employee who was merely relieved of the duties of curating (as opposed to actually being fired from the café), but it’s not exactly like the person hung photos of people fornicating from wall to wall.

    Not there’s anything wrong with that.

  2. patrick says:

    While I think it’s beyond incredible that the woman deemed the photos too “heavy” for her coffee-drinking, internet-browsing crowd, I find it nothing short of cruel that she fired the person who curated the show. Now, it could be that the person is an employee who was merely relieved of the duties of curating (as opposed to actually being fired from the café), but it’s not exactly like the person hung photos of people fornicating from wall to wall.

    Not there’s anything wrong with that.

  3. Janet Flemer says:

    I saw this show yesterday and it was the first in ages that I’ve taken the time to look at completely. It’s quite lovely and I’m shocked they’d do this after the work was already hung. F this place. Nice hints Dave!

  4. jennydoll says:

    I never did like their coffee.

  5. boo says:

    I can’t believe the art they have there now. I really, really like people there and have been going there for many years and really have found the art to range from meh to awesome but I walked in today and was shocked. It’s disturbing and gross photography.

  6. What a load of crapolini! There’s no shortage of coffee in the world. There’s no need to buy it there.

  7. Rebecca says:

    First coffee shop that came to mind when I started reading this was Ritual. Ugh. I don’t like the coffee there or the attitude.

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