“Honey, Have you seen my old Polaroid camera?”
“Yeah, I gave it to Goodwill along with your vinyl records because I heard they stopped making the film.”
“You did what????”
If you don’t own a Polaroid camera, you probably know someone who does. Most likely a parent, or grandparent, or cousin. Where are these cameras now? Probably in a closet, or trunk, or buried in a heap up in the attic. Or, you might find one for $4.00 at a flea market. No respect, considering what Popular Photography Magazine said many years ago, ” Like television, Polaroid photography is one of those processes that permits technically unsophisticated mortals to perform technological miracles.” And so this is how these instant cameras were marketed, sold at Kmart and at the drugstore as an easy way around complicated photography. They were sold door to door, and on TV, and everyone had at least one. When my Father passed away, I found a Land Camera and two pristine SX 70′s up on a shelf next to a shoe box containing a Colt 45 pistol…
Then we had the era of Warhol and Mapplethorpe, and suddenly things changed as the artists discovered the inherent beauty of this once thought of utilitarian device. Fast forward to the digital era and all those “unsophisticated mortals” now have a new way to capture an image instantly, and so Polaroid dies an ugly death, leaving the old school artist’s in the dust. ( sorry for the drama)
Enter the Impossible Project, a group of visionaries on a quest to resurrect Polaroid film. Well, they have done it, but apparently not to perfection. You see there are a few secrets of science that lay buried in the ruble, thus we have to wrestle a bit it with these new films. Which brings me to the point of this post. PHOTOWORKS IS HAVING A CLASS ON HOW TO USE THE NEW IMPOSSIBLE PROJECT FILMS! Here are a few photos that show why a class and some simple tutoring will make using the new films more enjoyable.
So all of you Polaroid shooters dig out that old camera, and come on down to photoworks on April 22nd to see first hand what all the fuss is about surrounding the new era of Polaroid. http://www.facebook.com/events/320455021347683/